Hello! We are Marianna & Emmi, the founders of Samooja, brought together by our shared passion for an active lifestyle and our years of experience in the fashion industry. Our paths crossed at our previous work, and during the pandemic-induced layoffs, the idea of what we truly wanted to do with our lives began to take shape. We embarked on the journey of prototyping our own outdoor pants, as we couldn't find the exact fit, style, and functionality that we desired in the existing market. What makes us even prouder is that we found a local manufacturer in Finland to bring our vision to life!

Our aim was to find sustainable materials and design clothes that fit several activities, such as climbing, hiking, riding a bike and just strolling around the city… Because we do all this stuff everyday! And nowadays, we feel like it’s more convenient to own less and have the freedom to change plans in the middle of the day without carrying different clothes with you. 

For us, Samooja is not just another clothing brand created on a whim. It's a venture born out of our passion and dedication. We've invested time in prototyping and rigorously testing the functionality and aesthetics of our products because we want to deliver something special to you. It's about sharing our genuine enthusiasm for an active lifestyle through thoughtfully crafted, high-quality outdoor apparel.